Many business owners decide to give AdWords a go. A significant number of these however give up after a bit. And that is really a pity because this is a great way to get more traffic and make new customers online. In fact this tool is considered to be one of the best for pay-per-click marketing. Here are a few simple tips that can help you get used to using it, while making the most out of it.
- Combining PPC with organic search marketing – online advertising for your business can be rendered very effective if you combine your pay-per-click advertising campaign with organic search marketing. This can help you to be among the top results in Google and other search engines. Getting plenty of visitors both from paid ads and from organic means is just great. Apart from that in reality when a customer sees that your brand name is present in both areas, he or she is going to feel more confidence in your brand and reputation and be more likely to click through.
- Optimizing your landing page – the quality score that Google gives to your keywords in the campaign is of critical importance. This score helps in directing more traffic to your landing page. Thus you need to place a great deal of importance on the keywords that you will be choosing and utilising. The Google keyword planner is a great tool to help you choose the best and most relevant keywords for your campaign. This is a free tool which will enable you to build campaigns with the best keyword ideas. You will also be able to estimate how well they will be performing. Moreover, the right choice of keywords and the quality score will also help in showing your ads more frequently, thus resulting to more clicks and traffic.
- Make use of site links and ad extensions – calls to action are always considered as important in any advertising campaign. With the use of site links you will be including extra calls to action in the ads and this will help to increase the click through rate.
- Keep track of everything – pay-per-click advertising is a great way to help you keep track of how much you are spending. As the name implies you will be paying according to the number of clicks. So you can know exactly your expense as well as the revenue that will be coming in thanks to conversion tracking. Use the data to optimize your campaign so as to get even better results as you proceed. Small changes over time can lead to significant improvements. Once your pay-per-click advertising campaign starts producing a relatively high ROI, increase the budget gradually so as to grow. Pay per click management tools can help you in tracking and monitoring activities. Unlike what some people think they are not a waste of time, but a key way to improve and earn even more.